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A strong domain name:
- Adds professional credibility to your business and separates you from the millions of get-rich-quick-scheme websites out there.
- Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers.
- Establishes your business as tech-savvy and forward-thinking. Whether you actually sell products online or not, it is crucial to your reputation to claim your territory online.
- Creates mobility for your internet presence. If you decide to change web hosting services, relocate to a different country, or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over.
- Increases your search engine ranking. As you build your business and develop your website with quality content, your domain name will become more and more recognizable in search engines like Google, which draws more customers in your direction.
- Will provide your brand with marketability around the world, or you can choose to focus specifically in a local region.
- As opposed to traditional marketing—as long as you keep current with the low annual fees—your domain name will not expire.
How to decide on a domain name
Your brand says everything about you, your values, your identity, and what you promise to deliver. Why should your domain name be any different? Buy domain names from branded domains in South Africa.
A new startup business should select a domain name that parallels—or even better, matches—the company name to direct customers to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before announcing yourself to the world.
If you already own an existing business and your company name or certain keywords you wish to use are not available, a little creativity might be needed to select a domain name. We’ll get into that later in this article. Buy domain names from branded domains in South Africa.
Length of domain name
It is always better to have a domain name that is short and easy to remember. Ideally, the length should be between 6-10 letters, with 8 being the sweet spot. Simple, concise, and typeable should be the rule over longer, more descriptive names. Buy domain names from branded domains in South Africa.
The longer the domain, the more opportunity there is for a misspelling when typing. Also, when combining words in a domain, beware of letters that don’t normally link together or are confusing, like expertsexchange.co.za for the site Experts Exchange. Not ideal.
Avoid using hyphens and numbers as they can complicate and frustrate users. Always remember: simple is best. Buy domain names from branded domains in South Africa.