Your Small Business Deserves a 24/7 AI-Powered Assistant
MSW Live AI Chat answers your customers’ questions around the clock — trained on your own website content, running on your own WordPress site.
Your customers have questions at all hours.
You can’t always be there.
- 🌙 A potential customer visits your website at 9pm. They have a question about pricing. No answer — they go to a competitor.
- 📥Your inbox fills up every day with the same basic questions about hours, products, and policies. Repetitive work that consumes your time.
- 💸Generic chatbot tools cost hundreds of rands a month and know nothing about your specific business.
MSW Live AI Chat changes this
✓Trained directly on your website — your prices, your products, your policies.
✓Answers questions instantly at any hour without you lifting a finger.
✓Stays strictly on-topic — you define what it talks about.
✓No monthly subscription. Pay only for the AI responses you actually use.
✓Runs on your own WordPress site. Your customer data never leaves your server.
Features
Built for businesses that take customer service seriously
AI Trained on Your Content
Import your pages, blog posts, and WooCommerce products. The AI learns your business and answers questions based on your actual information.
24/7 Availability
Never miss a customer question again. The AI assistant is live around the clock — weekends, public holidays, and after hours.
Strict Topic Controls
You decide what the AI is allowed to discuss. Set it to only answer questions about your specific business — nothing off-brand, ever.
Multilingual Support
The AI automatically detects and responds in your visitor’s language. Works with English, Afrikaans, Zulu, Xhosa and many more.
Community Chat Rooms
Enable live group chat for your logged-in users — ideal for course platforms, membership sites, and client communities.
Usage Dashboard
See your credit balance, monthly spend, and AI call history at a glance. Receive low-credit alerts before you run out.
Your Data on Your Server
Chat history and user data are stored in your own WordPress database. Nothing is sent to third-party servers or sold to advertisers.
Moderation & Review
Review AI responses, flag anything that needs attention, and manage users. A built-in ban system keeps conversations professional.
Simple Setup, Deep Control
Start chatting in under 5 minutes with sensible defaults. Advanced settings — AI rules, diagnostics, relay config — are there when you need them.
How It Works
Up and running in four simple steps
No technical expertise required. If you can install a WordPress plugin, you can do this.
We send you the zip file. Upload it to your WordPress site and activate with one click.
Paste your unique license key to connect to the MSW Control Centre.
Pull your pages, posts, and products into the Knowledge Base so the AI learns your business.
The chat widget appears automatically on your site. Your AI assistant begins answering customers immediately.
Knowledge Base
The AI that actually knows your business
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Most chatbots give generic answers. MSW Live AI Chat is trained directly on your content — so it speaks about your business with authority.
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AI Rules
You stay in complete control of the conversation
Set the rules once. The AI follows them on every single conversation, automatically — no ongoing management needed.
- Define your AI’s tone and communication style
- Set allowed topics — e.g. “only discuss our service packages”
- Add specific instructions — “always recommend calling for a custom quote”
- Define escalation contacts — “for billing questions, refer to accounts@…”
- Priority-based rule system ensures the most important rules always win
FAQ
Questions we get asked
Do I need technical skills to install and use this?
No. If you can install a WordPress plugin and paste a license key, you’re done. We also offer a hands-on setup service — just ask when you contact us.
What if the AI says something incorrect about my business?
The AI Rules system lets you add specific instructions and restrictions. You can tell it exactly what to say, what not to say, and which topics to avoid entirely.
What happens when my credits run low?
You’ll receive a warning notification in your dashboard. The AI pauses gracefully if credits reach zero. Top up any time with a simple credit purchase — no downtime or cancellations.
Is my customer data safe?
Yes. All chat data is stored in your own WordPress database on your own hosting. We have no access to your conversations. AI processing happens via our secure Control Centre only.
Does it only work in English?
No — the AI detects your visitor’s language automatically and responds accordingly. It works well with Afrikaans, Zulu, Xhosa, and most other major South African languages.
Does it work with WooCommerce?
Yes. You can import your WooCommerce product catalogue directly into the knowledge base. The AI will then accurately answer questions about your specific products and pricing.
Ready to put AI to work for your business?
✓ No monthly contracts
✓ Setup assistance available
✓ Works with any WordPress theme
